Pronounced "Oh-lew"
Day 2 (which I think is actually Day 3) After a solid 2 hours of sleep I am ready for High Altitude Air Guitar Boot Camp (funny, since Oulu is at sea level). Held somewhere in the woods of Oulu the boot camp is a retreat for newly arriving air guitarists, air guitar alumni, air guitar organizers, and press. The day is spent running through workshops on How To Maintain Your Instrument, lectures on Zen And The Art Of Air Guitar, group air guitar stretching regimens, and we finish it all off with a bunch of alcohol and a trip into the sauna. I say this with the utmost sincerity – I left Boot Camp the following morning a changed man. I wanted to yell from the highest mountain how proud I was to be an air guitarist. I wanted face all who laughed at the thought of a worldwide air guitaring community and sing to them its praises. I wanted to gather up all the contestants, put em all on a flatbed truck, and parade through the streets air guitaring to My Sharona. Here is where I may start to lose some of you. I understand that air guitar seems like a joke. Trust me, I entered the first contest largely because of it’s absurdity. In fact, nobody I’ve met (in all the months and months I’ve been of doing this, ha ha) seems to have taken air guitaring too seriously. But, but, if you spend enough time immersed in anything it has a tendency to take on a much more tangible existence. Eleven years ago two guys in Oulu held an air guitar contest as a joke. Their band produced a fake news reel stating their country had split into two nations and that they were trying to build an Air Guitar Force to help invade southern Finland in an attempt to free their drummer. And their underlying message was this: if everyone played air guitar no one would be able to hold a gun and, thus, world peace could be attained. It's equal parts lofty and goofy but within three years this annual joke become an international juggernaut. You’re probably thinking, “One day I’ll start a contest whereby everyone will sit and laugh at their own farts, also in the name of world peace.” And you know what, you knuckledragging neighsayer? When thousands of people from around the world show up to be part of your party, and when the international press covers it with a fervor of a sports broadcast, and when everyone involved is having the time of their lives, you won’t think it’s so absurd anymore either. Day 4 Yann and Nicolas (French documentarians also doing a film on air guitar) and I meet up with The Destroyer and Christel to shoot an interview/performance for Finnish television.
The competition was held in tandom with the Oulu Music Video Festival (or Oulunmusiikkivideofestivaalit). In addition to the competition there was a weeklong film fest (all films having to do with music) as well as a music video awards gala the night after the competition. This afternoon I saw Air Guitar Nation and loudQUIETloud, a documentary about the Pixies reformation tour. Afterwards, Olli Rantala, the only person associated with Air Guitar who always (or ever) wears a suit, invited about 40 people from 15 different countries to dinner at an Indian restaurant, his treat. I apologized to him again for saying I would come to Finland and slay people. Furthermore, I explained, the bulk of my experience in Finland and with Finns has involved a lot of drunk, nude, knife-wielding so I thought I was gonna be in like company when I made the comment. He then said he was glad I was here because the other guy in New York who almost won was “a little too crazy.” After explaining to us who the crazy guy was we realized he was actually thinking of me.
The main event features the champions from about 15 different countries, give or take a couple depending on the year. But the evening prior always hosts “The Dark Horse Round.” Held in a smaller club, anyone is invited to enter and the top scorers are then invited to participate in the main event. Tonight three Japanese and this year’s only woman all qualified for Friday’s event.
And then it was time for some super-charged Aireoke!
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